SEM (PPC) Specialist

Premier BPO is a Business Process Outsourcing company. Premier BPO combines technology, people and customer needs to produce a synergistic blend of customized solutions: Call Centres, Back Office Processes, Customer Care, IT Services, and Technical Support. Our outsourcing solutions are jointly conceived and seamlessly integrated with the customer’s practices. The new end-to-end process delivers cost savings, enhanced customer satisfaction, metrics, reports, and analytics. We also provide marketing and sales support capabilities to our customers so they can capture a larger pie of their target market.

Responsibilities:

• Develop and implement SEM strategies for a healthcare client, using paid advertising across various platforms such as Google, Facebook, LinkedIn, etc.
• Conduct keyword research and audience targeting specific to the healthcare industry, to inform ad copy and targeting strategies.
• Create and manage ad campaigns, ad groups, and ad copies, ensuring all ad content meets healthcare industry standards and regulations.
• Analyze campaign performance and adjust bidding strategies and targeting to maximize ROI.
• Stay up-to-date with emerging trends and best practices in SEM, paid advertising. and the healthcare industry.
• Ability to create, analyze, and optimize conversion tracking.

Requirements:

• 4 – 5 years of experience in SEM and paid advertising, with a proven track record of driving results for healthcare clients.
• Strong understanding of PPC advertising, ad copy, keyword research, and targeting strategies in the healthcare industry.
• Experience with SEM tools such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Excellent communication skills, with the ability to work independently and collaboratively.
• Prior BPO and American market experience is preferred.

Skills:

• Problem Solver
• Positive attitude and focus on customer service with excellent communication skills
• Ability to work in a fast-paced environment – juggling shifting and even conflicting priorities
• Great analytical skillset (excel expert)
• Ability to work independently
• Creative skills for contributing new and innovative ideas
• Strong team skills

What we offer:

• Market competitive salary
• Career Growth
• Learning & Development
• Provident Fund
• EOBI
• Paid Leaves
• Medical Coverage (IPD)
• Life Insurance

Location: Gulberg II, Lahore
Timing: 09:00 am – 06:00 pm EST (US Timings)